brand refresh

Okapi-Reusables needed a brand refresh including logo, colors, typography and patterns. They also needed a clean and concise way to explain their network of reusable returnable beverage cups for cafes and beverage shops. This new brand needed to work across print and digital assets.

I offered 3 different directions as a starting point and these are the final brand identity components:

The new logo and brand colors were used on their website (website design by Emily Chueh).

I designed a series of badges to explain the Okapi-Reusables network at a glance:

Print assets were designed to standout and be quickly understandable at the yearly trade show, Coffeefest in Portland, OR.

2X3' poster at Coffeefest

Handout out for Coffeefest customers

Booth layout at Coffeefest

OKAPI-Reusables is on a mission to drastically reduce single use beverage cups by offering a returnable cup network for independent cafes and their customers.

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